Marketing Specifically To Teens

MARKETING SPECIFICALLY TO TEENS

Companies who sell goods and services aggressively market to kids through ads and TV commercials because kids and teens spend gazillions of dollars on products.

There’s plenty of misinformation headed your way neatly packaged in ads that appeal to your age group.

ADS IN DISGUISE

In a romantic movie, a starlet steps out on the balcony and lights a cigarette. A cute guy sees her through the window. He strolls out to join her.

They stand there, gazing out at the twinkling city lights below themsaying nothing. Just standing in the moonlight.

It’s a cigarette ad.

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YOU’RE NOT GOOD ENOUGH?

Yes, you are.

But one basic goal of advertising is to make you believe, somehow, that your life will be better if you buy the product that’s being advertised. Or that you need to change.

To improve!

While watching commercials or checking out magazine ads, it’s important to identify just whose interests are being served.

Ask yourself: What is being advertised here? What strategy is being used to convince me to buy it? Do I really need it? Is it actually good for me.

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