Happy Baby Pose Yoga
In summary we have seen until now how the yoga product in the West has been formed by the power of commodification and how the Western modernist yoga sign …
Category: Blog
Hero Pose Yoga
In a consumer culture the offering of commodities overwhelms us. Hence choice becomes essential and the sum of the consumer’s choices sends a strong signal out about who we …
Heron Pose Yoga
Yoga and consumer culture This completes my analysis of the market and the commodification of the yoga discourse. The dynamic of commodification of the cultural field of yoga has …
High Lunge, Crescent Variation
What kind of way is that to hold something up? High Lunge, Crescent Variation If you want to place down a tea tray or a napkin, you would use …
One-Legged King Pigeon Pose Yoga II
Yoga Works is such a successful example. It runs a dozen studios in southern California and metropolitan New York employing 250 instructors (Shin 2005). Yoga Works – as any …