Locust Pose Yoga
Another closely related packaging strategy is to envelop yoga in an overall romanticised experience. The student is then not just buying yoga but an experience of soothing spirituality; de-stressing, …
Category: Yoga Guru
Pose Yoga Dedicated to the Sage Koundinya I
The market dynamics of yoga As modernist postural yoga in the West hit the mass market in the 1990s an enormous new market opened up. The logic of commodification …
Lord of the Dance Pose Yoga
Some people might say – yoga as a commodity, and so what? The issue is, that as soon as an aspect of our lives (like caring, health, security, food, …
Lotus Pose Yoga
Modernity on the other hand meant a big change in the economical relations surrounding the transfer of yoga knowledge. In late colonial India yoga teaching became a commercial product …
Marichi’s Pose Yoga
As popular yoga became a cultural field let us have a look into the economical forces which, hidden behind their back (as Marx would have said) formed the emerging …